The Response to Postmodern Fashion Advertisement and Advertising Effect

In a Fashion Brand – Postmodern Tidbits

Originally, “brand” meant only a mark of identification. Brick makers in ancient Egypt marked their bricks to avoid blame for the collapse of a building [1]. In ancient times, potters would also put marks on their work for identification [2]. Today, the word “brand” has taken on a new meaning. Blackett has even argued that “...brands have come to symbolize the convergence of the world’s economi...

EFFECT OF ADVERTISEMENT SIZE ON THE RELATIONSHIP BETWEEN PRODUCT USAGE AND ADVERTISING EXPOSURE* Johy

This study investigated the hypothesis that the association between prospect status and exposure to print advertising decreases as advertisement size increases. Two definitions of prospect status were used. First, the distinction was made between users and non-users of the type of product which the advertised brand represents. Secondly, among users of the product type, recent users of the adver...

Gender Differences in the Perception of Advertising in Postmodern Era

The goal of this paper is to identify the main differences in the way men and women perceive TV ads. This paper is based on a research project conducted partly as a review of relevant papers, which deals with gender influence on the cognitive process and postmodern perception of advertising. In addition to that, qualitative research was conducted by means of interviews and structured questionna...

Community Response to a Public Health Advertisement.

Advertising Theories in Impulse Purchaseelements for Itv Advertisement

This paper reports an ongoing study related to the design of conceptual design model of interactive television (iTV) advertisement towards impulse purchase tendency. Despite many studies have been proposing factors of impulse purchase in many different advertising medium like website, mobile, traditional retail store, and traditional television; none of the impulse purchase model is dedicated t...